noumenon
ART DIRECTOR: Nod Young
DESIGNER: Wen Di
YEAR: 2024
CLIENT: KUB
noumenon, the latest brand from KUB, is a line of all-cotton products designed specifically for infants and young children. The name “noumenon,” borrowed from philosophy, refers to the essence of being or the “self.” This thoughtful naming encapsulates the brand’s commitment to purity and authenticity, while also celebrating the individuality of every child.
The cotton used in noumenon’s products is sourced from the world’s finest fields and left untouched by artificial dyes or additives. This meticulous approach minimizes the risk of irritation and sensitivity for delicate baby skin. The result is a naturally soft, creamy-yellow fabric, speckled faintly with dark cotton husks—unpolished, organic traces that serve as a quiet testament to the material’s unaltered origins.
The brand’s design language takes inspiration from the tender murmurs of a baby’s first words. The rhythm and simplicity of the Noumenon logo evoke a sense of innocence and warmth, inviting connection at a glance. Its tags, with their rounded corners and soft contours, mirror the gentle essence of cotton itself. Meanwhile, the packaging system consciously avoids bold dyes and heavy printing, allowing the raw textures and tones of the materials to shine through—a subtle nod to sustainability and the beauty of imperfection.
noumenon is more than a brand; it’s a meditation on the interplay between humanity and nature, purity and care. By embracing the natural world in its truest form, Noumenon offers not just products, but a philosophy—one that nurtures not only the physical well-being of children but also the quiet comfort of knowing that simplicity, in its most honest form, is a gift in itself.
The cotton used in noumenon’s products is sourced from the world’s finest fields and left untouched by artificial dyes or additives. This meticulous approach minimizes the risk of irritation and sensitivity for delicate baby skin. The result is a naturally soft, creamy-yellow fabric, speckled faintly with dark cotton husks—unpolished, organic traces that serve as a quiet testament to the material’s unaltered origins.
The brand’s design language takes inspiration from the tender murmurs of a baby’s first words. The rhythm and simplicity of the Noumenon logo evoke a sense of innocence and warmth, inviting connection at a glance. Its tags, with their rounded corners and soft contours, mirror the gentle essence of cotton itself. Meanwhile, the packaging system consciously avoids bold dyes and heavy printing, allowing the raw textures and tones of the materials to shine through—a subtle nod to sustainability and the beauty of imperfection.
noumenon is more than a brand; it’s a meditation on the interplay between humanity and nature, purity and care. By embracing the natural world in its truest form, Noumenon offers not just products, but a philosophy—one that nurtures not only the physical well-being of children but also the quiet comfort of knowing that simplicity, in its most honest form, is a gift in itself.
noumenon 是 KUB 推出的一个全新婴幼儿全棉制品品牌，其名称源自哲学术语“noumenon”，意为“被思考的事物”或“本体”，不仅包含品牌对纯粹与真挚的极致追求，也蕴含着对于每一个宝宝作为独特个体性的尊重与呵护。
在制作中 noumenon 所使用的棉花均精选自全球顶级棉产地，未经过任何人工染色和化学添加，最大程度地减少了婴幼儿在使用过程中的皮肤敏感与不适。产品整体色调呈现自然的奶黄色，并隐约可见深色的棉壳印记，这些特征均为天然材料的标志，也是对自然本真的肯定和致敬。
noumenon 的设计灵感来自于婴儿学语时的喃喃发音，呈现出柔和且富有节奏感的视觉语言。品牌标识以简约而有趣的形式呈现，令人感受到童真的纯净与温暖。标签设计很上采用了大圆角的造型，传递出柔和舒适的品牌气息，这同时也呼应了棉花这一材料具有的蓬松、柔软的天然属性。包装系统的设置中尽可能减少人工染色和印刷工艺的使用，坚持保留材料的原始纹理与色彩，强调了对自然和环保的尊重。
noumenon 不仅是一个婴幼儿用品品牌，更是一种有关纯粹与真实、自然与关爱的哲学表达。它以质朴的设计配合天然的产品，为宝宝和整个家庭带来安心与温暖的使用体验。
在制作中 noumenon 所使用的棉花均精选自全球顶级棉产地，未经过任何人工染色和化学添加，最大程度地减少了婴幼儿在使用过程中的皮肤敏感与不适。产品整体色调呈现自然的奶黄色，并隐约可见深色的棉壳印记，这些特征均为天然材料的标志，也是对自然本真的肯定和致敬。
noumenon 的设计灵感来自于婴儿学语时的喃喃发音，呈现出柔和且富有节奏感的视觉语言。品牌标识以简约而有趣的形式呈现，令人感受到童真的纯净与温暖。标签设计很上采用了大圆角的造型，传递出柔和舒适的品牌气息，这同时也呼应了棉花这一材料具有的蓬松、柔软的天然属性。包装系统的设置中尽可能减少人工染色和印刷工艺的使用，坚持保留材料的原始纹理与色彩，强调了对自然和环保的尊重。
noumenon 不仅是一个婴幼儿用品品牌，更是一种有关纯粹与真实、自然与关爱的哲学表达。它以质朴的设计配合天然的产品，为宝宝和整个家庭带来安心与温暖的使用体验。
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