哲衍 ZHE YAN

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Yan
YEAR: 2018
CLIENT: ZHE YAN Media

ZHEYAN is a content provider featuring video shooting. It is targeted at the young urban population, outputting fresh, intriguing and original attitudinal content. We extract the letter “Z” from the brand’s English name as a key element of the design, and set up the identity and popular culture as the two premises for system creation. We use the fluorescent color to highlight the detail information on top of the black and white tone of the main color. In terms of material selection, we use rare paper similar to plastic material, which is not only flexible and bright, but also has an enhanced tactile sense. Therefore, our product has fully met the basic requirements of the customer who expects to form a striking contrast with the common expression method adopted by the traditional media.

哲衍是一家以视频拍摄为主的内容提供商，它面向年轻都市群体，输出新鲜有趣、有态度的原创内容。我们从品牌的英文名称中提取字母“Z”作为设计的关键要素，将识别性和潮流文化设置为系统搭建的两大前提；在主色黑、白的基调之上，使用荧光色突出细节信息；材料选择方面，采取类似塑料材质的稀有纸张，不仅柔韧明亮，触感亦得以强化。全面满足了客户希望与传统媒体常见的表现方式形成巨大反差的基本需求。