哲衍 ZHE YAN
ART DIRECTOR: Nod Young / Guang Yu
CLIENT: ZHE YAN Media
ZHEYAN is a content provider featuring video shooting. It is targeted at the young urban population, outputting fresh, intriguing and original attitudinal content. We extract the letter “Z” from the brand’s English name as a key element of the design, and set up the identity and popular culture as the two premises for system creation. We use the fluorescent color to highlight the detail information on top of the black and white tone of the main color. In terms of material selection, we use rare paper similar to plastic material, which is not only flexible and bright, but also has an enhanced tactile sense. Therefore, our product has fully met the basic requirements of the customer who expects to form a striking contrast with the common expression method adopted by the traditional media.