INFO

YUNBAI 云柏


ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Guang Yu / Gong Hui
YEAR: 2017
CLIENT: 云柏
As the largest shoes retailer in Beijing, Yunbai Shoes is a shoe department-store with nearly 20 years of history.

As requested by our client, we designed a new brand image for Yunbai that would cope with brand adjustments and market demands. The design of the new image is totally different from the original design system. Technically, this is not rebuilding the brand, rather, it is about designing an entirely new visual system of the brand. Using visual design, the new brand system shapes Yunbai into a super symbol of the shoe retailing industry, combining the features of “Quality first, affordable price, and passionate service” of Yunbai with a sense of modernity and fashion.
云柏鞋业是一个经营了近20年的鞋类百货品牌,是北京最大的鞋类零售商。

我们接受客户委托为云柏设计未来的新品牌形象,以适应新的品牌调整和市场需求。新云柏在设计上与原有设计系统是完全不同的,严格来说并不是品牌重建,而是一个全新的品牌视觉系统的设计。新的品牌系统继承了老云柏“品质优先、平价与热情”的经营特征,并将时代感、时尚感带入到设计应用中,通过视觉设计将云柏塑造成鞋类零售业的超级符号。




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