INFO

熊鱼食社
Xiong Yu Shi She


ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Tian Cai / Fan Zu
YEAR: 2018
CLIENT: CP Group
XiongYuShiShe is a type of “instant food” brand owned by CP Group.

Through the use of advanced technology, selection of ingredients and quality control, XiongYuShiShe provides consumers with a “third way to eat” that is different from home cooking and restaurant food. Being both healthy and delicious, it is both convenient and flexible. In packaging design, we give priority to how to distinguish it from the existing instant food in the market, and cope with hundreds of individual products that may appear in the future through systematic design. In the choice of design language and style, we should create a relaxed and elegant atmosphere in a rational way, and plan the content and information through the collocation of text, color and simple graphics. There is no exaggeration, implication nor excessive decoration. This is an appropriate expression of CP Group ingredients and products.
熊鱼食社是正大集团旗下的“方便食品”。

通过先进技术运用、食材精选和品质把控,熊鱼食社为消费者提供有别于家庭烹饪和餐厅料理的 “第三种吃饭方式”。以鱼和熊掌兼得,对应健康与美味同在,方便与灵活皆备。在对产品包装的设计中,我们优先考虑了如何区别于市场上现有的方便食品,同时通过系统的设置解决了未来可能出现的上百个单品的设计管理问题。在语言和风格的选择上,用完全理性的方式营造出一种轻松优雅的氛围,再通过文字、色彩和简约的图形搭配,对内容信息加以规划,去除夸张,不设暗示,也不存在任何过度的装饰。这就是对正大食材和正大出品的一种恰如其分的表述。






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