WINWIN LOUNGE


ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Fan Zu
YEAR: 2019
CLIENT: 熊鱼食社 XiongYuShiShe

This is a restaurant situated in the business district with fast processing and excellent food materials as the selling point, thus the design should also show a steady, cordial and trustworthy temperament. We place the design focus on the materials themselves, and what the restaurant “is supposed to be”, is not in the scope of the design focus. The logo of WINWIN LOUNGE matches the brand logo of “XiongYuShiShe” from the point of view of font design, so as to achieve a perfect combination of the two. In terms of the priority of visual reading, WINWIN LOUNGE precedes “XiongYuShiShe”, but in specifications of design application, it is below “XiongYuShiShe”.

这是一家位于商务区里的餐厅，以快捷加工和优秀食材为卖点，因此在设计上也应当表现出稳重亲切、值得信赖的气质。我们将设计的重点放在食材本身，至于餐厅“本该有的样子”，并不在此次设计关注的范围中。WINWIN LOUNGE 的标识，从字体设计的角度匹配“熊鱼食社”的品牌标识，从而达到两者的完美结合。在视觉读取的优先级上，WINWIN LOUNGE 高于“熊鱼食社”，但在设计应用的规范中，它处于“熊鱼食社”之下。