INFO

Uodi 优点


ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Hu Wen
YEAR: 2019
CLIENT: Youdian Technology
As one of famous smart home brands in China, Youdian Technology (abbreviated as Uodi) always transmits a sense of trust, safety and usability to its customers, which is the most important part in the brand equity.

The design concept of the logo for Uodi comes from the smart lock, the first line of defense for the smart home. The capitalized initial U indicates a lock hole that symbolizes the "bullseye of the defensive line", which, together with the red circle enclosed, forms the graphic identifier of Uodi.
优点科技(简称“优点”)作为中国知名的智能家居品牌,向用户传递的信赖感、安全感及易用性,是品牌价值中最重要的部分。

优点标识的设计概念源于智能家居的第一道防线——智能门锁。品牌英文的首字母大写“U”作为门锁上的锁眼,象征着“防线的靶心”,它与外部的红色圆形共同组成了优点的图形标识。




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