一块小宇宙
UNI ONE COFFEE

ART DIRECTOR: Guang Yu
DESIGNER: Fan Zu
INTERIOR DESIGN: SPACESTATION
YEAR: 2021
CLIENT: UNI ONE COFFEE

UNIONE Coffee is a new brand of instant coffee. Different from other similar brands, they pay more attention to the originality of product. In their own words, "coffee can be a good-looking, fun and delicious piece". As a new brand on an old track, visibility and specificity of the design is both an obvious choice and an appropriate description of the brand's DNA. We name each product directly after the number label used in its development. The enlarged number makes it easier to stand out in a complex business environment, and its origins have a story to be discovered and the color system aids in describing the taste of the product. These open settings provide more possibilities for the brand to enrich their product line in the future. We want to help brand build a direct and enjoyable communication with consumers.

一块小宇宙是一个全新的速溶咖啡品牌，与其他同类品牌的不同之处在于他们更注重产品的原创性，一块小宇宙认为：“咖啡也可以是一块既好看又好玩还好喝的样子”。作为一个旧赛道的新品牌，设计中的醒目和特殊性既是放手一搏的选择，也是对品牌基因的恰当描述。我们直接把产品研发中使用的数字标号，作为每款产品的命名，放大的数字不仅能在复杂的商业环境里脱颖而出，而它的由来也具备可被发掘的故事，色彩系统则用来辅助说明产品口味，这些开放性的设置都为品牌未来拓宽品类时提供了很宽的阈值。我们希望帮助品牌建立一个与消费者直接、愉悦的沟通桥梁。