ART DIRECTOR: Guang Yu
DESIGNER: Guang Yu / Bananafish
CLIENT: 上海艺术书展 / 香蕉鱼
The main visual design of UNFOLD is basically a literal translation of English words. Be it the event name or related information, it is presented to the reader in its Chinese connotation, namely “open and display”. Its ambiguity awaits the audience to complete the discovery. The use of pleasant colors weakens the closed, niche impression corresponding to the “independent publishing” of the theme, and the colorful and enthusiastic expression of the atmosphere is a direct attraction to more people: taking the initiative to participate in the event, and getting access to those independent publications that appear in the event with a relaxed mindset.