INFO

The Whisky Pool
威士忌铺

ART DIRECTOR: Guang Yu
DESIGNER: Guang Yu
YEAR: 2021
CLIENT: The Whisky Pool 
The Whisky Pool, The Wine Pool, The Barr Cycle - an alcohol 'library' with multiple names. The design must adapt to different categories but also unite them under one visual system. Finally, we focused on the hangtags, different papers for different categories, different sizes for different applications - to help the brand organize its products in two dimensions, so that no matter how complex the content is, it will ultimately be linked to this simple, flexible unit.

"I think the thing about Whisky is that you can stay sane and calm while being slightly drunk" is a rambling quote from the founder, but I think it could also be a summary of the design.
The Whisky Pool、The Wine Pool、The Barr Cycle,这是一家多名称的酒精“图书馆”。视觉设计既要满足各种庞杂分类,还要统一在一个视觉体系下。最后,我们把关注点放在了酒的吊牌上,不同材质的吊牌对应不同的门类,不同幅面的吊牌适应不同物料,这可以在纵横两个维度帮助品牌梳理产品,无论多么复杂的内容最终会都关联在这个简单的、灵活多变的单位元素上。

“我觉得 Whisky 的特点就是可以在微醺下保持理性和冷静”,这是创始人的一句闲谈,但我觉得这也可以成为对设计的总结。


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