THE POOL 泳池日历

ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Guang Yu
YEAR: 2017
CLIENT: Xer

We want to make a calendar with real Gap Moment. Everyone has a desire to relax, but desires are heavy. As such, real leisure should be concrete. We made a calendar into a swimming pool, and when it gets put down on a user’s desk, the swimming pools conveys nothing else but leisure.

我们想做一本真正具有 Gap Moment 的日历。每个人都有放松的愿望，但愿望本身就是一个沉重的东西。所以，真正的放松应该是一个非常具体的事物。我们把日历直接做成泳池，在使用者的桌子上放一个泳池，就是一个泳池，它不传递任何其他的内容。