SHOUFUYOU
首付游
ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Guang Yu / PAPA
YEAR: 2015
CLIENT: 首付游 SHOUFUYOU
From "A Trip Without Plan" to "An Outbound Travel That Costs Just Hundreds", and to "OK".
We hope to tell young people what Shoufuyou is via simple and direct visual languages. It is not complicated or intricate financial consumption planning; not flashy tourist destination recommendations; or commercial temptation through shrewd calculation. A personified OK gesture looks more like a signal. It tells you as if it were from the bottom of your heart: spend hundreds on a journey to the Nile or a wonderful voyage on Princess Cruises. RMB 99 for air fare. Is that OK? OK!
We hope to tell young people what Shoufuyou is via simple and direct visual languages. It is not complicated or intricate financial consumption planning; not flashy tourist destination recommendations; or commercial temptation through shrewd calculation. A personified OK gesture looks more like a signal. It tells you as if it were from the bottom of your heart: spend hundreds on a journey to the Nile or a wonderful voyage on Princess Cruises. RMB 99 for air fare. Is that OK? OK!
从“一场说走就走的旅行”到“三位数的出境游”，再到“OK”。
我们希望通过简单的、直白的视觉语言告诉年轻人什么是首付游，它不是复杂艰涩的金融消费计划，不是花里胡哨的旅游景点推荐，不是处心积虑下的商业魅惑。一个拟人化的OK手势更像是一个沟通暗号，它用“自己人”的方式告诉你：三位数，你可以去尼罗河玩，或者跟朋友一起去坐公主邮轮；99块钱的机票，你觉得OK吗？OK!
我们希望通过简单的、直白的视觉语言告诉年轻人什么是首付游，它不是复杂艰涩的金融消费计划，不是花里胡哨的旅游景点推荐，不是处心积虑下的商业魅惑。一个拟人化的OK手势更像是一个沟通暗号，它用“自己人”的方式告诉你：三位数，你可以去尼罗河玩，或者跟朋友一起去坐公主邮轮；99块钱的机票，你觉得OK吗？OK!
