INFO

SFO


ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Pan Zhengzhong
YEAR: 2017
CLIENT: A.D.H.D
“A.D.H.D” is a mysterious organization specialized in studying the influence of arts and design on the commercial consumption environment.

SFO Project is one of the projects planned by “A.D.H.D” in 2017. It customized a brand-new image system for a logistics company in china without informing the entity. Utilizing eye-catching visual elements to draw public attention, the design with staggering black and red dots help present a younger, more fashionable, and more aggressive brand image. After the project was publicized by self-media, the project received strong feedback from the public, and many media outlets were convinced that this was real. The controversy and public discussion raised by this project is the real intention behind the “design” of “A.D.H.D”.
“多动症A.D.H.D”是一个专门研究艺术与设计之于商业消费环境影响的神秘组织。


SFO 项目是“多动症A.D.H.D”在2017年策划的一个项目。他们锚定了中国一家物流公司,在对方不知情的情况下,量身定制了一套全新的形象系统。通过更加显性的视觉元素去提起公众的注意,大量的黑点和红点的交错让整个品牌的形象更年轻、更时尚、更有侵略性。项目通过自媒体形式发布后受到公众的强烈关注,很多媒体信以为真。其中引发的争论和公众谈论的话题才是“多动症A.D.H.D”真正要完成的“设计”。




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