INFO

SCALER 思凯乐



ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Han
YEAR: 2019
CLIENT: SCALER 思凯乐
As a company with a 16-year history, SCALER has officially been well into the youth of its brand. Youth means a more energetic, courageous and challenging aspiration. The growth of the brand has been accompanied by an image of ladybird in its logo, with a ladybird-like spirit of optimistic, brave and positive belief endowed to the staff of SCALER.

The new logo of SCALER comprises a figure of ladybird and the character "SCALER". The volant ladybird is the most important image in the whole logo, symbolizing the origin of the SCALER's spirit - energetic, passionate and positive; while the text, as the source of the brand information, gives a way for users to interpret and understand the brand of SCALER - long and narrow, coherent, steady and generous. The combination ofthe both has constructed the general impression of the users on the brand of SCALER.
思凯乐,作为一家成立超过16年的公司,已经正式进入品牌的青年时期。青年,意味着更加有活力,更加有胆量,更加具有挑战的愿望。思凯乐标识中的瓢虫形象,伴随品牌成长了十六年,瓢虫精神赋予思凯乐人乐观、勇敢、向上的信念。

思凯乐的新标识分为瓢虫图形以及SCALER文字两个部分。展翅的瓢虫是标识中最重要的部分,象征着思凯乐的精神原点:饱满、热情、积极向上;而文字部分作为品牌的信息说明,是用户读取思凯乐的方式:狭长、连贯、稳健、大方。两者的结合,构成思凯乐品牌整体的用户印象。





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