PUPUPULA

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Nod Young / Yan
YEAR: 2017
CLIENT: PUPUPULA

“Kids are innocent and naughty in nature – so let the kids design for themselves.”

PUPUPULA is a kid’s brand that provides practical daily products for 3- to 12-year-olds. It develops innovative products that cater to the needs of children and their parents, and integrate the products with modern family life and environment. We didn’t design based on the understanding of adults in children, such as care, love, and health. Those concepts are too difficult and strange for children to comprehend. More often, a child is unhappy, unsatisfied, or confused – those are their nature, and their way of perceiving the world. From the perspective of brand identification, the delivery of attitude is critical. Parents will understand it deeply when they see a simple angry expression.

“孩子的天性单纯、顽皮，让小孩做小孩的设计”。

PUPUPULA是一个儿童生活品牌，为3-12岁的孩子提供专属的实用型生活产品，以创新的角度开发适合孩子及其家长的需求的产品，并融合到现代家庭生活和环境之中。我们没有使用成人世界对孩子的理解来做设计： 关怀、爱、健康——这些语汇对孩子来说太深奥太陌生了。孩子的常态是不高兴、不满意、不明白，这才是孩子的天性，是孩子接受这个世界的方式。从品牌识别的角度，态度的传递是非常重要的，一个极简的生气的表情会让父母们深有同感吧。