POCKET TRAVEL
口袋旅行
ART DIRECTOR: Guang Yu /Nod Young
DESIGNER: Xue Taiyu
YEAR: 2024
CLIENT: POCKET TRAVEL
"Pocket travel" is a good name that evokes ease and pleasure, with a clear focus that aligns with the spirit of travel. Traveling can be fun, but it can also be frustrating to deal with the inconveniences of the journey, such as managing clothes, luggage weight, hygiene concerns, and , for women, the added challenge of dealing with periods. Pocket Travel's products are designed to address these common discomforts. The disposable, high-quality travel essentials make your journey easier and more comfortable, providing convenience and comfort right in your pocket, ‘pocket travel’ accompanies you all the way.
On top of the characteristics of the brand, we extract the following keywords: easy, convenient, pleasant, safe, fun and rich. Finally, we chose to interpret the concept of a beautiful "pocket" in the most straightforward way. We believe that a relaxed and beautiful pocket image perfectly aligns with the diverse expectations of travelers, which not only strengthens the brand identity of “pocket travel” itself, but also makes the brand concept of “pocket starts adventures” tangible and visually engaging. In terms of packaging design, we use different combinations of colors and graphics, tailored to specific product needs. For instance, opaque materials are used for women’s products to ensure privacy, while translucent packaging highlights product quantity for sales. This approach allows us to provide customized solutions while maintaining a cohesive, systematic design.
We take the pocket shape as the basic element of our design, using a vibrant color identification system that not only builds a rich and diverse “Pocket Family” for the brand but also creates a playful “Pocket World” for travellers.
On top of the characteristics of the brand, we extract the following keywords: easy, convenient, pleasant, safe, fun and rich. Finally, we chose to interpret the concept of a beautiful "pocket" in the most straightforward way. We believe that a relaxed and beautiful pocket image perfectly aligns with the diverse expectations of travelers, which not only strengthens the brand identity of “pocket travel” itself, but also makes the brand concept of “pocket starts adventures” tangible and visually engaging. In terms of packaging design, we use different combinations of colors and graphics, tailored to specific product needs. For instance, opaque materials are used for women’s products to ensure privacy, while translucent packaging highlights product quantity for sales. This approach allows us to provide customized solutions while maintaining a cohesive, systematic design.
We take the pocket shape as the basic element of our design, using a vibrant color identification system that not only builds a rich and diverse “Pocket Family” for the brand but also creates a playful “Pocket World” for travellers.
“口袋旅行”是一个充满轻松与愉悦感的好名字，目标明确，契合旅行的本质。旅行无疑是令人开心的，但面对行程中的不便也难免无奈无力，例如：换洗衣物、行李重量、环境卫生，以及女孩子生理期时可能遭遇的复杂状况。“口袋旅行”的产品恰恰一一应对了这些常见的不适和麻烦。她们提供的一次性、高品质的旅行用品，让出游变得更为简单自如，将便利与舒适轻松装入口袋，“口袋旅行”一路随行。
于品牌的特质之上，我们提取了如下几个关键词：轻松、便捷、愉悦、安全、有趣和丰富。最终，我们选择使用最为直接的方式，即：诠释一个标致俏丽的“口袋”形象。我们相信，一个轻松的、也是漂亮的口袋意象，是对旅行者多样期待的最直接呼应，它不仅强化了“口袋旅行”的品牌名称本身，也使得“口袋开启美好旅行”这一品牌理念更为具象化和可视化。在包装设计方面，我们利用不同的色彩与图形的排列组合，结合产品特性对于材质的要求，例如：女性用品出于隐私的考虑而采取不透明材质、销售中需要突显数量的产品使用半透明包装等，满足了品牌在实际应用中的多种需求，于系统化设计的前提下提供了个性化解决方案。
我们以口袋造型作设计的基础元素，搭配一系列缤纷色彩形成的识别体系，不仅为品牌构建起一个丰富多姿的“口袋家族”，也让旅行的人们看到一个乐趣无穷的“口袋世界”。
于品牌的特质之上，我们提取了如下几个关键词：轻松、便捷、愉悦、安全、有趣和丰富。最终，我们选择使用最为直接的方式，即：诠释一个标致俏丽的“口袋”形象。我们相信，一个轻松的、也是漂亮的口袋意象，是对旅行者多样期待的最直接呼应，它不仅强化了“口袋旅行”的品牌名称本身，也使得“口袋开启美好旅行”这一品牌理念更为具象化和可视化。在包装设计方面，我们利用不同的色彩与图形的排列组合，结合产品特性对于材质的要求，例如：女性用品出于隐私的考虑而采取不透明材质、销售中需要突显数量的产品使用半透明包装等，满足了品牌在实际应用中的多种需求，于系统化设计的前提下提供了个性化解决方案。
我们以口袋造型作设计的基础元素，搭配一系列缤纷色彩形成的识别体系，不仅为品牌构建起一个丰富多姿的“口袋家族”，也让旅行的人们看到一个乐趣无穷的“口袋世界”。
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