咕咚 PLOP

ART DIRECTOR: Nod Young
DESIGNER: Nod Young
YEAR: 2018
CLIENT: BRAIN Magazine

The theme of the creation is “Creative Addiction” on the cover of the August issue of BRAIN in 2018. By constantly recalling and reproducing “when a creative idea appears, how does the brain react?” We summarize a fast, brisk moment, a “plop”, signifying falling into or even plunging into water. In design, this picture, which is not only a static description, but also refers to a scene with sound, is restored using a simple method.

《BRAIN》杂志2018年8月刊封面，创作的主题是“创意癖（Creative Addiction）”。通过不断回忆并重现“当一个创意出现时，大脑到底会有怎样的反应？”我们总结出一个飞速的、爽快的瞬间，“咕咚”一下，掉进甚至跳入了水中。设计上，用简单的方法还原了这个画面，它不仅是静态的描述，也意味着一个有声音的现场。