INFO

咕咚 PLOP


ART DIRECTOR: Nod Young
DESIGNER: Nod Young
YEAR: 2018
CLIENT: BRAIN Magazine
The theme of the creation is “Creative Addiction” on the cover of the August issue of BRAIN in 2018. By constantly recalling and reproducing “when a creative idea appears, how does the brain react?” We summarize a fast, brisk moment, a “plop”, signifying falling into or even plunging into water. In design, this picture, which is not only a static description, but also refers to a scene with sound, is restored using a simple method.
《BRAIN》杂志2018年8月刊封面,创作的主题是“创意癖(Creative Addiction)”。通过不断回忆并重现“当一个创意出现时,大脑到底会有怎样的反应?”我们总结出一个飞速的、爽快的瞬间,“咕咚”一下,掉进甚至跳入了水中。设计上,用简单的方法还原了这个画面,它不仅是静态的描述,也意味着一个有声音的现场。


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