INFO

OUI 光衍



ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Gao Han
YEAR: 2019
CLIENT: OUI
OUI transformed out of a luminaire manufacturer with more than ten years of professional expertise, its own factory specializes in every link of luminaire production and design. The logo of OUI consists of two parts, a combination of letters and a reflective ring, corresponding to the “art of light” emphasized by the brand: heading for minimalist, the technology is “invisibly” processed by means of high-tech means without notice, creating a sense of perfect immersion.
蜕变于一家具有十余年专业经验的光源制造商,其自有工厂专精于光源生产与照明设计的各个环节。OUI 的标识主体由两个部分组成,字母组合与一个反光的环,对应品牌所强调的“光的艺术”:在极简的目标下, 借助高科技手段将技术进行“隐形”处理,于毫无察觉中,造就完美沉浸感。



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