OUI 光衍
ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Gao Han
YEAR: 2019
CLIENT: OUI
OUI transformed out of a luminaire manufacturer with more than ten years of professional expertise, its own factory specializes in every link of luminaire production and design. The logo of OUI consists of two
parts, a combination of letters and a reflective ring, corresponding to the “art of light” emphasized by the brand: heading for minimalist, the technology is “invisibly” processed by means of high-tech means
without notice, creating a sense of perfect immersion.
蜕变于一家具有十余年专业经验的光源制造商,其自有工厂专精于光源生产与照明设计的各个环节。OUI 的标识主体由两个部分组成,字母组合与一个反光的环,对应品牌所强调的“光的艺术”:在极简的目标下,
借助高科技手段将技术进行“隐形”处理,于毫无察觉中,造就完美沉浸感。
![](https://freight.cargo.site/t/original/i/a3b488e4a370459b08b28a76d0e061350558cbe2b2d574f4037280a1d4aebe70/1-OUI.jpg)
![](https://freight.cargo.site/t/original/i/8124398fb64cacbfa3f24984835e00f2cd558c936bd3c8d294533fc3021ac695/2-OUI.jpg)
![](https://freight.cargo.site/t/original/i/e9de528ee370487721ebdb59de0795be521ee97de49e2680a6fbffdfd794ad32/3-OUI.jpg)
![](https://freight.cargo.site/t/original/i/0f61a385f1122433a28885cc70ce1cd15a62ddecae76c95db6511ae208ff4ea8/4-OUI.jpg)
![](https://freight.cargo.site/t/original/i/3240d30be426916b2cf04adb2fb57c95011ee493041307ab69a9b4cfdd1ed15e/OUI-45.jpg)
![](https://freight.cargo.site/t/original/i/1f13ece7646a528aa7c6b34e713c1a875b71b7db57b5dfd03d64b64688afdb94/5-OUI.jpg)