OUI 光衍

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Gao Han
YEAR: 2019
CLIENT: OUI

OUI transformed out of a luminaire manufacturer with more than ten years of professional expertise, its own factory specializes in every link of luminaire production and design. The logo of OUI consists of two parts, a combination of letters and a reflective ring, corresponding to the “art of light” emphasized by the brand: heading for minimalist, the technology is “invisibly” processed by means of high-tech means without notice, creating a sense of perfect immersion.

蜕变于一家具有十余年专业经验的光源制造商，其自有工厂专精于光源生产与照明设计的各个环节。OUI 的标识主体由两个部分组成，字母组合与一个反光的环，对应品牌所强调的“光的艺术”：在极简的目标下， 借助高科技手段将技术进行“隐形”处理，于毫无察觉中，造就完美沉浸感。