NIKE SHANGHAI 2017
耐克上海 2017

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Mia Liu
YEAR: 2017
CLIENT: NIKE

The design of the Nike Shanghai 2017 product line covers men’s and women’s running jackets, tops, vests, and T-shirts. We finished the design with an abstract and minimal design language, using only the most basic and simple visual elements. This is also how we perceive and understand the product line: providing basic support for sports. The pattern combination can be interpreted as a game of deconstructing Chinese characters: split up the two characters of “Shanghai”, and scatter the strokes over the products. By deconstructing the characters, we hope to add a sense of “game” to the design, like a child who just toppled the toy bricks.

耐克上海2017 NIKE SHANGHAI 2017
耐克上海2017产品线设计，包括男女款跑步夹克、上衣、背心及T恤。我们使用了抽象的、极简的设计语言来完成产品线设计，所使用的视觉元素都是最基本、最单纯的。这也就是我们如何理解Nike这条产品线，它提供最基本的运动支撑。图形组合方面，我们可以理解为一个文字解构的游戏。把上海两个中文字拆开，把文字的笔划散落在产品上。其中对文字本身的破坏，就是我们希望加入的“游戏”感觉，很像是小孩推翻了积木。