NIKE FOOTBALL CLUB

ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Fan Zu / Han / Liao Liao
YEAR: 2018
CLIENT: NIKE

Before the start of the new season of 2019 Chinese Football Association Super League, Nike chose four teams of Shanghai Greenland Shenhua, Shanghai SIPG, Beijing Sinobo Guoan and Guangzhou Evergrande Taobao to launch new home shirts. For the various styles, regional cultures and slogans of every club, four visual designs, including the font, pattern and border, image and overall combination mode, have been provided. Each visual identity system will be used in not only the skirt design, but the brand website, e-commerce, retail stores as well as promotion activities.

在2019年中国足球协会超级联赛新赛季开始前，Nike选择了上海绿地申花、上海上港、北京中赫国安、广州恒大淘宝四支球队，推出全新主场球衣。针对每家俱乐部不同的风格特色、地域文化和宣传口号，我们提供了四套视觉设计方案，其中包括有字体、模板、图像和整体组合方式。每套识别系统除了被应用于球衣设计外，还将贯穿于品牌官网、电商、零售店面及推广活动中。