INFO

NAIVE BLUE
天真蓝


ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Guang Yu / Mia
YEAR: 2015-2016
CLIENT: 天真蓝 NAIVE BLUE
Compared with brand design, brand “rebuilding” seems to be more complicated. This is in particular the case when the brand has its own style and been recognized by an extensive base of customers. This is the case of Naïve Blue.

We carry out an upgrade based on the original basics of the Naïve Blue brand. This is not limited to fresh and new visual expression, but also includes creation of brand influence, product line extension, as well as standardized establishment of shop designs in the future.

With new images and products, Naïve Blue has gradually consolidated their success beyond their traditional business, ID photo shooting. Carrying on a new mission known as “A Legend of Tiny Photos”, the brand is able to provide continuously updated, more vibrant and custom-made photography services for consumers.

The blue stipe system, random color combination, fresh and new visual expressions and more are purposeful designs with specific targets. For the brand, it means gratitude for their patrons and a call for new friends as well.
相较品牌设计,品牌“重建”是更为复杂的,尤其是,当对方已经有了品牌风格和广泛的受众基础时。天真蓝就是这样的一个品牌。

我们是基于天真蓝原有的品牌基础上进行升级的,不仅是视觉上的耳目一新,也包括品牌感染力的营造、产品线的扩展,以及面对未来店面设计标准化的建立等等。通过新形象和新产品,让天真蓝一步一步坐实并超越传统业务——证件照拍摄,并以“小照片的传奇”作为新的品牌使命为消费者提供持续更新的,更具活力的个性化影像服务。

蓝色条纹系统、随机的色彩搭配、清新的视觉感受,都是十分具有针对性的设计,对于品牌来说,这意味对老朋友的答谢,也表明对新朋友的召唤。


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