Moody

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Hu Wen
YEAR: 2020
CLIENT: Moody

Moody, a brand of colored contacts focusing on comfortable wearing and design. Due to the particularity of colored contacts, the trust and friendliness embodied in the design are especially important. Moody's user base is young, fashionable and full of vitality. Therefore, it is necessary to show the dynamic jumping sense in the logo. We coordinated the scale between stability and vitality in our design, and after a lot of attempts, we finally got this identification system that perfectly balanced the relationship between the two.

Moody 是一个专注于舒适佩戴与设计的美瞳品牌。由于美瞳产品使用上的特殊性，设计中体现的信任感和友好度尤其重要。Moody 的用户群体年轻、时尚、充满活力，因此，还需要在标识中展示出跳跃的一面。我们在设计中协调稳定与活力之间的尺度，在大量尝试后，最终得到这个完美平衡两者关系的标识系统。