INFO

薄荷阅读
Mint Reading


ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Yan / Liao Liao
YEAR: 2019
CLIENT: 百词斩 BAICIZHAN
Mint Reading is a widely acclaimed English reading application under BAICIZHAN.

Since it was launched in June 2017, it has been constantly iterating its product. This relaxed and pleasant user experience has also been extended to the branding of “New Mint Reading”. We regard “mint” as an atmosphere factor, it can be fragmented, sentimental, as well as relaxed, drafting, so its design language is vastly different from traditional business design. There is no need for dominance, nor does it emphasize the embodiment of power. It is very light, too light to be supported by only two small dots, just as the concept of learning advocated by the brand, making full use of time fragments. Learning can be as light as taste, permeating in the book and scattered in life.
薄荷阅读是百词斩旗下的一款广受好评的英语阅读产品,自2017年6月上线之后,通过不断的产品打磨,它让英语学习变得简单有趣,这种轻松愉快的用户体验也被延续到“新薄荷阅读”的品牌设计中。我们将“薄荷” 视为一种气氛因子,它的状态可以是碎片化的、情绪化的,以及松弛的、飘零的,因此它的视觉语言与传统商业设计很不一样,无需显性,也不强调力量体现,很轻,轻到只有两个小小的圆点便可支撑,如同品牌所提倡的学习理念,充分利用时间碎片,珍惜只言片语。学习变得可以像味道一样轻盈,它弥漫于书中,散布在生活里。


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