INFO

MAKE ESSENSE
理然



ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Liao Liao
YEAR: 2019
CLIENT: MAKE ESSENSE
"Rationality First, Fun Later" have roughly profiles main ideas of the visual identity design for MAKE ESSENSE. Due to the fierce competition in the market of men's skin care products, it is absolutely necessary to intensify and supplement the design based on the product features and advantages. The products of MAKE ESSENSE bring consumers a refreshing, clear and relaxing experience and focus on the quality and logic of the formula. We have made these product features converted into the interest and fun under the simple and clear logic, thereby forming its unique style of MAKE ESSENSE.

MAKE ESSENSE is composed of "Chinese characters '理然'+ MAKE ESSENSE + product name". We have divided the layout into many functional areas by the fine lines, in which respective contents are in an orderly arrangement, and this is our understanding of the refreshing and relaxing experience brought by the men’s skin care products.
先理性,后有趣 —— 这六个字可以大致概括理然品牌形象设计的主要诉求。由于男士护肤产品市场的激烈竞争,基于产品特点及优势进行设计的强化和补充,是极为必要的。理然的产品清爽、透明、轻松,并强调配方的品质与逻辑,我们将这些产品特点转化为在简明清晰逻辑下的趣味,并以此形成理然独有的风格。

“理然 + MAKE ESSENSE + 产品名称”即理然。通过细线将版面进行功能区域的划分,各部分内容依规划自然落下——这就是我们对男士个护中清爽与轻松的理解。





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