INFO

风景客 Landscamper



ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Gao Han
YEAR: 2018
CLIENT: Landscamper Inc.
Landscamper is a travel brand that provides a brand-new wilderness accommodation experience. Its visual identification system centers around the core concept of “living in the landscape”. The adoption of a large-scale landscape from the destination as the background, combined with the simple and smooth information transmission, allows users to generate a desire for travel to a distant place, and a yearning for “living in the landscape” when seeing the design.

Among them, the major part of the logo design originates from the primitive living mode of human beings: the horizon, which is raised up by an invisible support to form a space sheltering wind and rain. What it accommodates is an awe of nature and an expectation of the landscape.

As for the gift design to cater to brand users, we use the cobblestone to make the key ring, which is simplistic, practical, and secure and novel, representing a pure call from nature.
风景客,是一个提供全新野外住宿体验的旅游品牌。它的视觉识别系统,围绕着“住在风景里”这一核心理念展开。采用来自目的地的大面积风景做背景,配合简洁畅快的信息传达,让用户在接触设计的同时,萌生有关远游的遐想,以及“住在风景里”的渴望。

其中,标识设计的主体,源自人类原始的居住方式:地平线,在无形的支撑下被顶起,形成一个遮风避雨的空间。它所容纳的,还有对自然的敬畏和对风景的期待。




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