NAIVE BLUE ×
LITTLE ONDINE

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Guang Yu
YEAR: 2016
CLIENT: 天真蓝 NAIVE BLUE

Little Ondine is a product with a certain price range for the general public. As a cooperative partner, Naïve Blue should not increase consumers’ buying pressure by simply changing the package, for the product inside is the same. It is only different from the packaging. However, the cost for the original packaging is very low, and the workmanship is poor. At last we come with the idea of paper brick, which will help shape a square, boxy packaging with fine workmanship. We pick the color of paper first for the sake of lowering the printing cost, then we select the color of nail polish to match the color of paper.

小奥汀有自己产品定价区间，是很大众的价格。天真蓝做为产品的合作品牌，不能通过仅仅改变包装就增加消费者的购买压力，因为里面的产品是一样。确实只有包装的区别，而原有包装的成本是非常低的，工艺在我们看来并不理想。最后我们想通过纸砖的方式来做这个设计，就是为了保证这个包装看起来直边直角、方方正正、工艺过关。我们先选纸的颜色，因为印刷成本太高了，然后指甲油的颜色是根据纸张颜色来匹配的。