LEVEL 8

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Yan
YEAR: 2018
CLIENT: Smartisan Tech Inc.

Trolley case is a portable suitcase fitted with wheels on the bottom. We take the “mobility of suitcase”, the basic function when the suitcase products first emerged, as the starting point for the design. The two components of the logo design respectively correspond to the suitcase body and pulleys below. Compared with the exaggerated model changes or the use of decorative elements, simple and plain graphic representation better cater to the customer’s inner needs: to avoid exaggeration, and ensure it is plain, fundamental and practical.

拉杆箱，是一种底部配有轮子的可移动式旅行用箱。我们将“会移动的箱子”这一产品诞生之初的基础功能，作为设计开始的出发点。标识设计的两个组成部分，分别对应于旅行箱的主体和下方滑轮。较之夸张的造型变化或装饰性元素使用，简洁的、浅显的图形表现更符合客户内心需求：避免夸大其辞，朴素、基本、实用。