INFO

KNOWLEDGE HONGBAO


ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Guang Yu
YEAR: 2017 - 2018
CLIENT: IGET 得到
We designed the “KNOWLEDGE HONGBAO” for IGET APP in its marketing event on New Year’s Eve of 2018. The gift cards used in the past were replaced by red packets (“Hongbao” in Chinese), and the concept of “KNOWLEDGE HONGBAO” was also registered. This can serve as the starting point for IGET APP’s growing series of knowledge gifts in the future. Minimalism was adopted in the design, through the design of its paper structure, the opening method of Hongbao was also changed to be more interesting and innovative for users.
在2018年跨年市场活动中,我们为得到APP设计了“知识红包”。以红包的形式代替了原有的礼物储值卡,并注册了“知识红包”这个概念,可做为得到APP未来可持续输出的知识礼品系列。设计上采用了极简的方式,通过纸结构的设计改变了红包的展开方式,让用户觉得新奇有趣。在2019年度的知识红包的设计中,我们又增加了儿童版知识红包,比成人版小一点点。


© ® 2015, 2022 ABCD BEIJING & LOS ANGELES     🌎️     CONTACT US: INFO@ABLACKCOVER.COM     🌎️