ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Guang Yu
YEAR: 2017 - 2018
CLIENT: IGET 得到
We designed the “KNOWLEDGE HONGBAO” for IGET APP in its marketing event on New Year’s Eve of 2018. The gift cards used in the past were replaced by red packets (“Hongbao” in Chinese), and the concept of “KNOWLEDGE HONGBAO” was also registered. This can serve as the starting point for IGET APP’s growing series of knowledge gifts in the future. Minimalism was adopted in the design, through the design of its paper structure, the opening method of Hongbao was also changed to be more interesting and innovative for users.