KAPPA

ART DIRECTOR: Guang Yu
DESIGNER: Guang Yu
YEAR: 2021
CLIENT: KAPPA

This is an artist invitation project. We used graphics, phrases and symbols to disassemble the theme and reorganize it into a new "String Tag" form. This is not only a tribute to Kappa, the creator of the classic "String Tag", but also a play on the theme of "Have a Talk/Call a spade a spade".  

这是一个艺术家邀请项目。我们使用了图形、短语、符号对主题进行拆解，重新组织成为一种全新的“String Tag”形态。这既是向Kappa这个经典的“String Tag”创造者致敬，也是对“有一说一 /Call a spade a spade”这个主题的诠释。