KAPPA
ART DIRECTOR: Guang Yu
DESIGNER: Guang Yu
YEAR: 2021
CLIENT: KAPPA
This is an artist invitation project. We used graphics, phrases and symbols to disassemble the theme and reorganize it into a new "String Tag" form. This is not only a tribute to Kappa, the creator of the classic "String Tag", but also a play on the theme of "Have a Talk/Call a spade a spade".
这是一个艺术家邀请项目。我们使用了图形、短语、符号对主题进行拆解,重新组织成为一种全新的“String Tag”形态。这既是向Kappa这个经典的“String Tag”创造者致敬,也是对“有一说一 /Call a spade a spade”这个主题的诠释。
![](https://freight.cargo.site/t/original/i/23e8163ba161fc3fa1a434470cd22e140b4fc45ab768f6d453bc26ee32be032f/kappa-1.jpg)
![](https://freight.cargo.site/t/original/i/33837c285dadf94360a823b73957218d48626751d0a7ae5dbc7e2ab811bfa448/kappa-2.jpg)
![](https://freight.cargo.site/t/original/i/eeca76fd90217cf585e387870b1f96343cb525cc738d9c5ebdf0a1bff822013c/kappa-3.jpg)
![](https://freight.cargo.site/t/original/i/a70267700539df964f6e5dc0cfb270674336c32d69ae2c93a3a743fd7caa13e7/kappa-4.jpg)
![](https://freight.cargo.site/t/original/i/f7da04ca438f9d17712d50de3140cb4eb93a87d189c5de4ff99423941a3499b2/kappa-5.jpg)
![](https://freight.cargo.site/t/original/i/584643c8ad23ca9770e1acaab7c3ec10ca30b7a58ad2248c70c74fb7bdfab5be/kappa-6.jpg)