INFO

JIU JIU


DESIGNER: Nod Young
YEAR: 2015
CLIENT: 鬏鬏 JIU JIU
Jiujiu can mean curled hair, but it is also a dream of a professional. Jiujiu originates from the infant name of the founder’s daughter. They also typically maintain the traditional form of Chinese characters. Jiujiu in Chinese means the bun of hair, and the founder refers it to the curled hair that is normally seen on the head of children. The design is expected to show the professionalism, the handmade quality and simplify of the product, and in the meantime preserves the quality of tradition and innocence. The two curled circles, in which way the logo presents, provide a direct answer to the difficulty of application.
鬏鬏,是头顶上的发卷儿,也是一个职人的理想。“鬏鬏”两个字,源自品牌创始人小女儿的乳名,同时也是一个典型的仍被继续使用的古汉字。它的本义是指头发盘成的结,这里指代孩子头顶常见的两枚发卷儿。设计在体现产品专业性、手工性和朴拙感的诉求之上,保持传统与童真气质并存。而作为Logo呈现方式之一 ——“两个圈儿”的存在,直接解决了有关应用难度的疑问。



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