JIMU

ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Guang Yu / Yan Yaoming
YEAR: 2015-2016
CLIENT: JIMU.COM

What the client desires is an image of a technology brand centering on financial services. First of all, the design should be free of the dull and inflexible impression of financial images; and at the same time, it will convey to users a brand idea of “Your Family Wealth Management Wonderland” with the goal of ease, matching, freedom and reliability. Toy bricks give a friendly daily impression. However, they may be taken as child’s play, or imply visual instability due to its changing varieties. At last, we replace toy bricks with “color blocks”, which are more fundamental and more flexible for combinations.

客户的诉求是建立一个以金融服务为核心的科技品牌形象。
先要避免传统金融形象带来的死板沉闷的感觉，同时把轻松、搭配、自由、可靠作为目标，向用户传递“你的家庭理财乐园”这样一个品牌理念。
积木，是非常友好的日常印象，但也容易被理解成低龄化，以及因其多变而产生视觉不稳定的问题，最终，我们以“色块”来代表积木，让造型更为基本，组合更为灵活。