Hypershell
ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Wang xiaoshuai / Liu Xianping / Jing Junjun
YEAR: 2024
CLIENT: Hypershell 极壳
Hypershell is a future-oriented sports brand focused on exoskeleton technology. It is concerned not only with improving performance, but also with exploring new forms of collaboration between humans and technology. Through design, we hope to make technology perceptible as something understandable, trustworthy, and human in warmth.
In the mountains, in the wilderness, or in the city, human strength is always finite. The mission of technology is to redefine that limitation. Hypershell seeks a new equilibrium between body and machine—where technology becomes part of nature, and augmentation no longer means alienation. It is through this line of thought that the brand’s visual language found its direction.
The “shell” becomes the brand’s central metaphor: it is both a protective layer and a vessel of energy. We translated this metaphor into visual form—a mark composed of two interlocking structural lines, resembling both mechanical joints and energy pathways. It symbolizes the coexistence of strength and order, representing the dynamic balance between the human body and technology.
The entire visual system is built around structure and precision. Typography, proportion, and information layout all follow a technical logic, emphasizing mechanical accuracy and the stability of order. The beauty here does not come from decoration, but from function itself. Information becomes image; logic becomes form. Every design element contributes to an engineered sense of aesthetic clarity.
Across different media, Hypershell maintains a high level of recognizability. The contrast between black and white creates a visual rhythm; detailed technical diagrams enhance a sense of precision; and the use of fluorescent accents introduces energy and excitement in motion. Whether in packaging, posters, or digital interfaces, the design extends as part of the system—presenting the order of technology with calm precision.
Hypershell’s design is not about a superficial vision of the future. It is the construction of a real structure—one that allows people, in understanding technology, to rediscover the strength and boundaries of their own bodies.
In the mountains, in the wilderness, or in the city, human strength is always finite. The mission of technology is to redefine that limitation. Hypershell seeks a new equilibrium between body and machine—where technology becomes part of nature, and augmentation no longer means alienation. It is through this line of thought that the brand’s visual language found its direction.
The “shell” becomes the brand’s central metaphor: it is both a protective layer and a vessel of energy. We translated this metaphor into visual form—a mark composed of two interlocking structural lines, resembling both mechanical joints and energy pathways. It symbolizes the coexistence of strength and order, representing the dynamic balance between the human body and technology.
The entire visual system is built around structure and precision. Typography, proportion, and information layout all follow a technical logic, emphasizing mechanical accuracy and the stability of order. The beauty here does not come from decoration, but from function itself. Information becomes image; logic becomes form. Every design element contributes to an engineered sense of aesthetic clarity.
Across different media, Hypershell maintains a high level of recognizability. The contrast between black and white creates a visual rhythm; detailed technical diagrams enhance a sense of precision; and the use of fluorescent accents introduces energy and excitement in motion. Whether in packaging, posters, or digital interfaces, the design extends as part of the system—presenting the order of technology with calm precision.
Hypershell’s design is not about a superficial vision of the future. It is the construction of a real structure—one that allows people, in understanding technology, to rediscover the strength and boundaries of their own bodies.
Hypershell 是一个专注于消费级外骨骼研发的高科技品牌。它关注的不仅是产品性能的有效提升，更是人类与科技之间全新协作方式。我们希望通过设计，让科技被感知为一种可理解、可信任、具有人文温度的力量。在高山、荒野或城市的跋涉中，人类自身的力量始终有限，而科技的使命，就是让这种有限被重新定义。Hypershell 希望在身体与机器之间构建新的平衡，让科技成为探索自然的一部分，让能力增强不再是强制异化。正是在这种思考中，品牌的视觉语言找到了自己的方向。
“壳（Shell）”成为品牌的核心隐喻：它既是防护的外层，也是能量的容器。我们将这一隐喻转译为视觉语言，由两条相互连接的结构线条构成标识主体，形似机械关节，也像能量循环的路径。它象征着力量与秩序的共存，代表身体与技术之间的动态平衡。
整个视觉系统以严谨的结构为核心。字体、比例与信息的排布皆遵循技术逻辑，强调机械感的精确与秩序的稳定。视觉方面不以装饰性取胜，而以功能性构成美感。信息即图形，逻辑即形式——所有设计元素共同表达着一种精工式的美学判断。
在不同的媒介中，Hypershell 保持了极高的识别度。黑与白的对比形成分明的视觉节奏，精致的示意图强化了机械特有的精密感，而荧光色的辅助则补充了运动中的兴奋感。无论在包装、海报或数字界面中，设计都如同系统的延伸，以冷静而精确的方式呈现科技的秩序。
Hypershell 的设计不是一种浮于表面的未来感，而是一种现实结构的重复搭建。它让消费者在对于技术的接受过程中，重新感知身体机能与能力延展的边界。
“壳（Shell）”成为品牌的核心隐喻：它既是防护的外层，也是能量的容器。我们将这一隐喻转译为视觉语言，由两条相互连接的结构线条构成标识主体，形似机械关节，也像能量循环的路径。它象征着力量与秩序的共存，代表身体与技术之间的动态平衡。
整个视觉系统以严谨的结构为核心。字体、比例与信息的排布皆遵循技术逻辑，强调机械感的精确与秩序的稳定。视觉方面不以装饰性取胜，而以功能性构成美感。信息即图形，逻辑即形式——所有设计元素共同表达着一种精工式的美学判断。
在不同的媒介中，Hypershell 保持了极高的识别度。黑与白的对比形成分明的视觉节奏，精致的示意图强化了机械特有的精密感，而荧光色的辅助则补充了运动中的兴奋感。无论在包装、海报或数字界面中，设计都如同系统的延伸，以冷静而精确的方式呈现科技的秩序。
Hypershell 的设计不是一种浮于表面的未来感，而是一种现实结构的重复搭建。它让消费者在对于技术的接受过程中，重新感知身体机能与能力延展的边界。
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