Hiiibrand's International Brand Logo Design Competition
Hiiibrand 国际品牌标志设计大赛

ART DIRECTOR: Guang Yu
DESIGNER: Guang Yu
MOTION GRAPHIC: Sun Yanjie
YEAR: 2019
CLIENT: Hiiibrand

When it comes to work, it is always accompanied by pressure and tension. However, we think that work can be easy, design can be fun, and a competition can be won or lost. Therefore, the poster of Hiiibrand's International Brand Logo Design Competition is so much like a fat big hand to pinch a small ball. It retains the language of the design while removing the tension and seriousness of the competition.

谈到工作时，总是伴随着压力和紧张感。但是，我们认为工作是可以轻松的，设计也可以是好玩的，一场比赛也可以是不在乎输赢的。所以，Hiiibrand 国际品牌标志设计大赛的海报，就变成了一支胖胖的大手，去捏小小的球。它保留了设计的语言，同时去除了比赛的紧张感和严肃性。