INFO

HIM MEDICAL


ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Yan Yaoming / Pan Zhengzhong
YEAR: 2017
CLIENT: 领医 HIM MEDICAL

HIM MEDICAL is a high-end chain store engaged in the medical care for women and family health.

The task for its visual system is to relieve customers from the anxiety of being in hospital, and to build public awareness for this new type of hospital. We designed the visual identity system and environment sign system with a basic design principle: light and quiet. No big fonts, no exaggerations, and no adornments. In the design of pockets and envelopes, auxiliary patterns are printed on the inside to protect the users’ privacy.
领医,是面向女性和家庭健康的高端医疗连锁机构。

视觉系统要解决的问题是:消除用户在就医环境中的焦虑感,以及建立起公众对新型医院的认知。
我们为领医设计了视觉识别系统及环境导视系统,贯穿整个视觉系统有一个基本设计原则:轻,安静。没有大字,没有夸张,消除装饰。在口袋及信封的设计中,为保护用户隐私在内侧印刷了辅助图形。







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