食草堂
HERBAL HEAVEN

ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Guang Yu / Yan
YEAR: 2019
CLIENT: HERBAL HEAVEN

As the pioneer with a 20-year history in handcrafted leatherware industry, HERBAL HEAVEN has always insisted on loyalty to handicrafts and derivation from nature as the brand concept. The branding of the new HERBAL HEAVEN still adheres to this ingenuity and true style. We have extracted the prefix “艹” from the Chinese character “草”. It not only has the modern aesthetic perception of balance and concision, but also does not lose the tenacious simplicity and prosperity in the oriental tradition. Balance and concision is what is expressed in design while tenacity and simplicity reflects the brand spirit.

拥有二十年历史的手工皮具行业开拓者，食草堂一直坚持以忠于手工、源于自然作为品牌理念。新的食草堂品牌设计仍然秉承了这种匠心精神、真实风格，我们从汉字“草”中，提取了字头“艹”，它既有平衡简洁的现代美感，又不失东方传统的顽强朴素、欣欣向荣。平衡简洁，属于气质层面，顽强朴素，体现品牌精神。