ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Guang Yu / Yan
CLIENT: HERBAL HEAVEN
As the pioneer with a 20-year history in handcrafted leatherware industry, HERBAL HEAVEN has always insisted on loyalty to handicrafts and derivation from nature as the brand concept. The branding of the new HERBAL HEAVEN still adheres to this ingenuity and true style. We have extracted the prefix “艹” from the Chinese character “草”. It not only has the modern aesthetic perception of balance and concision, but also does not lose the tenacious simplicity and prosperity in the oriental tradition. Balance and concision is what is expressed in design while tenacity and simplicity reflects the brand spirit.