GOOFY CALENDAR
左撇子

ART DIRECTOR: Guang Yu
DESIGNER: Guang Yu
ILLUSTRATOR: Nod Young / Guang Yu / Mia / Papa / Hui / W.Q / Pan
YEAR: 2016
CLIENT: Details

It’s all agreed as a business standard that a design should cater to all requirements of a client without cheating on the quality and the quantity. It is also a basic sign of goodwill. Goofy calendar is no exception: dates, weeks, holidays and illustrations, you name it. The next thing on the designer’s mind is the size. It should not be large, given the limitation of schedule and cost. In addition, the thickness of 365 pieces of specialty paper conveys “value” for customers. If viewing from a common perspective of selling points for a product, we have almost answered all business requirements and even beyond. This is what we have at hand now.

在设计上力求应有尽有，足金足两，这是约定俗成的商业标准，是最基本的示好——日期、星期、节日、插图，该有的都得有。其次，体积不能大，这是工期和成本的制约。还有，365张特种纸才会让人觉得更“值”。如果，我们站在通常意义上去判断一个产品卖点时，我们几乎是超标的完成了全部的商业诉求。于是出现了这样一个结果。