INFO

GESE


ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: PAPA / Mia
ILLUSTRATOR: Mia
YEAR: 2015-2016
CLIENT: 各色 GESE TECH
“What we are trying to do is to let others know us more… from the scientific perspective and in a relaxed manner.”

“Who am I?” GESE DNA answers this question in six aspects from physiological features, addition, cognitive competence, emotion, social ability and personality. The results are as comprehensible as Horoscope, for they sound just like daily conversations. Therefore, we develop a complete visual system for GESE, which is half medical, half science, half enterprise and half gaming with metals.
“我们的目的是让人能多了解自己一点……从科学的角度,以轻松的方式。”

“我是谁?”关于这个问题,各色DNA将从生理特征、成瘾倾向、认知能力、情绪、社交能力和人格等六个主题给予答案,结果如同星座分析一样易于理解,因为它全部是“人话”的表达。也是因此在视觉方面,我们为各色打造了一套半医学、半科技、半娱乐化、半游戏勋章的完整系统。


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