INFO

Li Wei: Fairy Tale
黎薇:童话


ART DIRECTOR: Guang Yu
DESIGNER: Guang Yu / Xu Lei
PHOTOGRAPHY: Li Xiaoliang
YEAR: 2020
CLIENT: 黎薇
The design of Li Wei's exhibition is divided into two parts: exhibition key visual and art derivative. 
The key visual is presented in the form of "trailer". Instead of showing the specific contents of the exhibition, it presents "child actors" who waiting for the stage. The art book is a trailer of "Flip Book". When it is turned quickly, the actors sitting in the chair starts to turn anxiously.
黎薇个展的设计工作,分为展览形象和衍生品设计两个部分。


展览的形象设计以“预告片”的方式呈现,没有按照常规的方式展示展览的具体内容,而是呈现了几位“小演员”候场的状态。画册是由定格动画组成的“翻翻乐”预告片,快速翻动时,坐在椅子上的小演员就开始焦急地转动了。



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