INFO

福禄 FLOW



ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Nod Young / Tian Cai
YEAR: 2019
CLIENT: FLOW
In the metropolis, the “faddish” that is recognized and played by young people- is our understanding of FLOW.

Thus, in the brand design of FLOW, there are a lot of discussions about fashion elements and novel feelings, in which the target is the acceptance of visual design by young people. Finally, the design is simplified and emphasized for the description of brand name and product taste. Through a large number of information repetition and colors corresponding to different tastes, a set of visually extremely pure visual identity system is formed with the core of design as eye-catching.
都市里,被年轻人们认同并玩起来的“潮物”——这就是我们对FLOW的理解。

因而在 FLOW的品牌设计中,加入了很多关于流行元素和新奇感受的讨论,其中的靶心锁定为:年轻群体对于视觉设计的接受程度。最终,设计简化并强调为对品牌名称和口味的描述,通过大量信重复和对应于不同口味的色彩定义,形成一套视觉上极端纯粹的识别系统。它的设计核心在于:醒目。





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