ART DIRECTOR: Guang Yu
DESIGNER: Pan Zhengzhong
CLIENT: Harvard University & Peking University
Assigned by Harvard University and Peking University, this is a typical academic project that involves urban landscape and planning, architecture and ecology, livelihood and politics, academics and public. The institutions hope that this set of design can satisfy the special requirements of professional fields without shutting people out with high walls, maintaining precision and excellence that takes into account the level of understanding of the public. Scale and grid are used in the proposal to represent planning and city, where signs and information gradually unfold by the multiples. This way, the perception of “design” is being toned down to embody rule and order. In fact, rule and order are also a form of design, they’re just less perceivable and therefore not intrusive.