INFO

EDITOR


ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Nod Young / Pan Zhengzhong / A Dao
INTERIOR DESIGNER: Shuhei Aoyama
YEAR: 2017
CLIENT: EDITOR
EDITOR is a brand new integrated business mode and has extremely high requirements for the design expansibility and the uniqueness of design language. It’s a business mode that “almost no one has done before” and this is basically how customers look at design.

After several rounds of discussion, we decided to find a design language that “almost no one has done before” for EDITOR which is prospective, easy-to-operate and expandable. Design is conceived with the literal meaning of EDITOR as a starting point using an editor’s thinking pattern: an image is defined as a content space to be filled with information. This is an operation mode that copes with changes by sticking to a fundamental principle. EDITOR VI System can be used to produce different design layouts to meet different content requirements and is of high identifiability.

In design of EDITOR, building a visual system is more important than designing a beautiful layout. More precisely, we design an information processing method not an image. This is why EDITOR has its own unique aesthetic taste.
EDITOR 是一个全新的集成型、整合型商业模式,对于设计扩展性和设计语言的独特性要求非常高。从商业模式的角度看,“几乎没有人这样做过”,所以,客户对设计的期望也大致是这样的。

在经过几轮讨论后,我们决定为EDITOR找到一个“几乎没有人这样做过”的设计语言,具有前瞻性、易操作性和丰富的扩展性。以EDITOR的字面含义作为出发点,以编辑的思维方式来思考设计:将画面定义为内容空间,用信息填满。这是以不变应万变的操作方式,应用EDITOR VI系统,可以生成各种不同的设计版面以针对不同的内容需求,且具有超高的识别性。

在EDITOR的设计中,如何建立一个视觉系统远比如何设计一个漂亮的版面更加重要,更准确地说,我们设计了这个信息处理方式,而不是画面。也正因为如此,EDITOR才有了自己独特的审美趣味。


 

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