EDITOR
ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Nod Young / Pan Zhengzhong / A Dao
INTERIOR DESIGNER: Shuhei Aoyama
YEAR: 2017
CLIENT: EDITOR
EDITOR is a brand new integrated business mode and has extremely high requirements for the design expansibility and the uniqueness of design language. It’s a business mode that “almost no one has done
before” and this is basically how customers look at design.
After several rounds of discussion, we decided to find a design language that “almost no one has done before” for EDITOR which is prospective, easy-to-operate and expandable. Design is conceived with the literal meaning of EDITOR as a starting point using an editor’s thinking pattern: an image is defined as a content space to be filled with information. This is an operation mode that copes with changes by sticking to a fundamental principle. EDITOR VI System can be used to produce different design layouts to meet different content requirements and is of high identifiability.
In design of EDITOR, building a visual system is more important than designing a beautiful layout. More precisely, we design an information processing method not an image. This is why EDITOR has its own unique aesthetic taste.
After several rounds of discussion, we decided to find a design language that “almost no one has done before” for EDITOR which is prospective, easy-to-operate and expandable. Design is conceived with the literal meaning of EDITOR as a starting point using an editor’s thinking pattern: an image is defined as a content space to be filled with information. This is an operation mode that copes with changes by sticking to a fundamental principle. EDITOR VI System can be used to produce different design layouts to meet different content requirements and is of high identifiability.
In design of EDITOR, building a visual system is more important than designing a beautiful layout. More precisely, we design an information processing method not an image. This is why EDITOR has its own unique aesthetic taste.
EDITOR 是一个全新的集成型、整合型商业模式，对于设计扩展性和设计语言的独特性要求非常高。从商业模式的角度看，“几乎没有人这样做过”，所以，客户对设计的期望也大致是这样的。
在经过几轮讨论后，我们决定为EDITOR找到一个“几乎没有人这样做过”的设计语言，具有前瞻性、易操作性和丰富的扩展性。以EDITOR的字面含义作为出发点，以编辑的思维方式来思考设计：将画面定义为内容空间，用信息填满。这是以不变应万变的操作方式，应用EDITOR VI系统，可以生成各种不同的设计版面以针对不同的内容需求，且具有超高的识别性。
在EDITOR的设计中，如何建立一个视觉系统远比如何设计一个漂亮的版面更加重要，更准确地说，我们设计了这个信息处理方式，而不是画面。也正因为如此，EDITOR才有了自己独特的审美趣味。
在经过几轮讨论后，我们决定为EDITOR找到一个“几乎没有人这样做过”的设计语言，具有前瞻性、易操作性和丰富的扩展性。以EDITOR的字面含义作为出发点，以编辑的思维方式来思考设计：将画面定义为内容空间，用信息填满。这是以不变应万变的操作方式，应用EDITOR VI系统，可以生成各种不同的设计版面以针对不同的内容需求，且具有超高的识别性。
在EDITOR的设计中，如何建立一个视觉系统远比如何设计一个漂亮的版面更加重要，更准确地说，我们设计了这个信息处理方式，而不是画面。也正因为如此，EDITOR才有了自己独特的审美趣味。
