INFO

EARTHLAND



ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Papa
ILLUSTRATOR: Nod Young / W.Q
YEAR: 2016
CLIENT: 地球乐园 earthland
EARTHLAND is a happy organization with respect for nature. Different from other environmental protection organizations, Earthland advocates a happy and positive attitude toward natural environment to feel and experience it. We use semi-abstract visual language to represent nature. With bright colors and simple shapes, the entire visual system looks like an unfinished creation by kids. We hope that EARTHLAND will play a role as “kid in nature”.
地球乐园是一个对大自然怀有崇敬之心的快乐组织。与其他的环境保护组织不同,地球乐园倡导的是快乐的、积极的面对自然环境,感受自然,体会自然。我们使用了半抽象的视觉语言去表现大自然,色彩明艳,造型拙笨,让整个视觉系统看起来更像是半成品,像孩子的创作。我们希望“地球乐园”扮演的就是“大自然中的孩子”这样一个角色。







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