EARTHLAND

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Papa
ILLUSTRATOR: Nod Young / W.Q
YEAR: 2016
CLIENT: 地球乐园 earthland

EARTHLAND is a happy organization with respect for nature. Different from other environmental protection organizations, Earthland advocates a happy and positive attitude toward natural environment to feel and experience it. We use semi-abstract visual language to represent nature. With bright colors and simple shapes, the entire visual system looks like an unfinished creation by kids. We hope that EARTHLAND will play a role as “kid in nature”.

地球乐园是一个对大自然怀有崇敬之心的快乐组织。与其他的环境保护组织不同，地球乐园倡导的是快乐的、积极的面对自然环境，感受自然，体会自然。我们使用了半抽象的视觉语言去表现大自然，色彩明艳，造型拙笨，让整个视觉系统看起来更像是半成品，像孩子的创作。我们希望“地球乐园”扮演的就是“大自然中的孩子”这样一个角色。