Dr. Cheese
奶酪博士

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Han Lu / Xu Mingru
YEAR: 2021
CLIENT: Dr. Cheese 奶酪博士

As a cheese brand in a fast-growing speed, Dr. Cheese is attracting more and more consumers with its pleasant taste, high quality milk and stylized image. In design, we excluded all decorative design language and kept only the purest classic 'cheese hole' as the visual gene, emphasizing professionalism and establishing a classical, reliable and friendly brand image.

作为成长最快的奶酪制品品牌，奶酪博士以宜人的口感、优质的奶源、风格化的形象，吸引了越来越多的消费者。设计中，我们排除了所有装饰化语言，仅保留最纯粹经典的“奶酪孔”，并以此作为品牌的基础视觉基因，强调品类的专业性，建立起经典、可靠和友好的视觉形象。