Dali Smart
大力智能

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Han Lu
YEAR: 2020
CLIENT: ByteDance 字节跳动

Dali Smart is a brand of intelligent hardware subordinated to Dali Education of ByteDance. The logo derives from the shape of the Chinese character "力"("Li" in Chinese, which means power), which is characterized by a simple, rounded and forceful design. In order to facilitate the manufacture of the hardware, we have optimized the industrial design language of the details in logo, thus ensuring a high degree of consistency and quality of the logo presented in varied materials, mediums and scales.

大力智能，是字节跳动公司大力教育旗下的智能硬件品牌。标识基于中文“力”字造型推演而来，造型简洁，圆润且有力量。为了避免硬件生产时可能出现的实施难度，我们针对标识细节进行了工业设计语言的优化，从而保证标识在不同材质、媒介、比例上能够表现出高度的一致性和品质感。