DURATION: Chinese Art in Transformation
ART DIRECTOR: Guang Yu
DESIGNER: Fan Zu
CLIENT: Beijing Minsheng Art Museum
"Duration: Chinese Art in Transformation" is a long-term art exhibition project initiated by Beijing Minsheng Art Museum in 2020. Generally, the duration of exhibitions is relatively fixed, but "Duration: Chinese Art in Transformation" is a long-term and continuous exhibition as described by the name. We have added the brick-shaped concept to the key visual of the exhibition, making the image feel continuously built and extended, echoing the theme of "duration" and creating a unique "long-term" exhibition key visual.