DIGEST 3kg 消化三里

ART DIRECTOR: Guang Yu
DESIGNER: Guang Yu
YEAR: 2018-2020
CLIENT: DIGEST 3kg

It’s a design about the "margin". The so-called "margin" refers to the boundary of cultural attribute and commercial attribute, and the boundary of physics. The "margin" is the insignificant part of the whole, and that’s the design language we've established for this Boutique Store. Through the most common accessories in the clothing industry: the design of braids links up all the other materials. We use braid, which is the most common ingredient in clothing industry, connecting other materials and place this most common and marginal object as the core of the entire design.

一次有关“边缘”的设计。所谓“边缘”，一指文化属性、商业属性的界限；二是物理上的边界。它是整体之中无足轻重的那部分，而这就是我们为这家买手店确立的设计语言——通过服装行业最为常见的辅料：织带的设计，串联起其他所有物料，将这种最常见也是最边缘的物件，作为整个设计的核心。