DETAILS

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: Guang Yu / Nod Young / PAPA
SCULPTOR: Gan Haoyu
YEAR: 2015-2016
CLIENT: DETAILS

We understand Details in this way: We pick up a genuine Nickel coin as logo for Details. The questions it raises will bring the opportunity for the small vertical media to make its voice heard. Who’s on the coin? Who’s taking it? Why Trvst instead of Trust? When the general puzzlement caused by the design accidentally becomes surprise and attention, the design for content release has no reason to fail. Though we have spent months on polishing the coin, but we believe it is worth it for details. IN DETAILS WE TRVST.

关于细节Details，我们是这样理解的：我们选择使用一枚真实的镀镍硬币为Details做Logo，它所引发的疑问让一个相对小众的垂直媒体自然具有发声机会。硬币上的头是谁？它被谁的手提着？为什么是Trvst而不是Trust？当由设计所引发的普遍意外成为惊喜以及关注的开始，内容发布的设计传达就更加不能让人失望。虽然设计打磨这枚硬币花费了几个月的时间，但为了细节，我们认为值得。IN DETAILS WE TRVST。