Cotton Park 棉仓

ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Yu Changyun / Wang Xiaoshuai
YEAR: 2022
CLIENT: Cotton Park

Cotton Park, a cotton clothing brand, is gradually integrating online and offline channels in the new retail format. It has launched a fully integrated business complex that combines parent-child activities, socializing, dining, and fashion. Based on the brand's different positioning of "cotton" and "warehouse," we have reshaped the brand image through design language. When emphasizing the product attribute of "all-cotton," we clearly convey a natural, comfortable, and independent aspect. When representing the commercial entity, we showcase a comprehensive, humanistic, and urban perspective.

The logo design precisely reflects the distinct interpretations of "cotton" and "warehouse." We have incorporated the shape of a cotton flower to correspond to "cotton." Similarly, we have chosen a distinct architectural structure to represent the "warehouse" element. One side exudes a natural and refreshing feel, while the other side is modern and eye-catching. Together, they construct a brand new visual identity for Cotton Warehouse.

全棉服装品牌棉仓，在新零售业态中逐渐将线上与线下相融合，推出集亲子、社交、餐饮、服饰于一体的全业态商业综合体。基于品牌对“棉”与“仓”的不同定位，我们以设计语言配合重塑品牌形象。当它侧重于“全棉”这一产品属性时，明确传达出自然、舒适且具有独立性的一面；当它代表商业实体露出时，展现出综合、人文与都市的一面。

标识的设计准确地呼应了对于“棉”与“仓”的不同理解，我们采用一朵棉花的造型与“棉”相呼应，相应地，在“仓”的位置选择极具建筑感的房屋造型，一边自然清新，一边现代醒目，共同搭建起品牌全新的标识形象。