COCOFAVES

ART DIRECTOR: Nod Young
DESIGNER: Fan Zu
YEAR: 2020
CLIENT: COCOFAVES

The brand temperament of COCOFAVES is two-sided: both modern and classical. This two-sided temperament not only determines the special form of logo, but also runs through the visual identity and packaging design. The exterior of the package is the product name spanning three surfaces, elegant and modern, while the interior of the package is full of hand-painted classical flowers.

COCOFAVES 品牌的气质是双面的：既是现代的，也是古典的。这种双面气质不仅决定了标识的特殊形态，且贯穿了包括产品包装等整个品牌的视觉识别。包装外部是横跨三个表面的产品名称，优雅而现代；包装内部是满铺的手绘古典花卉。