ART DIRECTOR: Guang Yu / Nod Young
DESIGNER: Hu Wen / Han Lu
CLIENT: CHOCDAY 每日黑巧
The visual identity of CHOCDAY is a result of reverse thinking, That is, we have deducted the design for the visual identity from its package design, which is rarely seen in previous design cases. We think that, the level of importance in the package is much higher than that of its brand identity as an upscale chocolate during sales. Simultaneously, however, the brand logo has come to be known by its consumers due to its high quality and high differentiation, which is more in harmony with the concept of CHOCDAY - long-standing dealings and continuous update. Once the new visual identity of CHOCDAY was launched, it has gained popularity among the market and the consumers, which, in just one year, has ranked as one of the best-selling brands of chocolates.