Cheers Book Cover
ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: A Black Cover Design Team
YEAR: 2018 - 2023
CLIENT: Cheers Publishing
With fews year’s cooperation with Cheers, we have gradually determined a clear visual positioning for its brand and products. Such positioning, based on the principle of “information supremacy” emphasized by Cheers in the overall brand concept, is further developed and refined. Through the layout design of Chinese and English, the logical arrangement of text information, and the restraint use of decorative design languages, Cheers’ publications show a distinct and unique appearance in similar publications. It turns out that the upgraded Cheers allows more young people to discover and enjoy reading.