Cheers Book Cover

ART DIRECTOR: Nod Young / Guang Yu
DESIGNER: A Black Cover Design Team
YEAR: 2018 - 2023
CLIENT: Cheers Publishing

With fews year’s cooperation with Cheers, we have gradually determined a clear visual positioning for its brand and products. Such positioning, based on the principle of “information supremacy” emphasized by Cheers in the overall brand concept, is further developed and refined. Through the layout design of Chinese and English, the logical arrangement of text information, and the restraint use of decorative design languages, Cheers’ publications show a distinct and unique appearance in similar publications. It turns out that the upgraded Cheers allows more young people to discover and enjoy reading.

我们通过与湛庐多年的合作，逐步为其品牌及产品确定了清晰的视觉定位。这种视觉定位，是基于湛庐在整体品牌观念中所强调的“信息至上”原则逐渐展开并细化的。通过中英文版式设计、文字信息的逻辑排布， 以及装饰性语言的克制使用，湛庐的图书产品在同类出版物中显露出鲜明而独特的面貌。事实证明，升级后的湛庐，让更多的年轻人得以发现，继而爱上阅读。